SANY is pleased to announce that David Nicoll officially took over as Chief Executive Officer (CEO) of SANY America on August 8 this year.

David Nicoll previously served as Vice President of Caterpillar's Earthmoving Wheel Loader Business, managing multiple brands such as Cat, Perkins and SEM, and has extensive experience in business development and profit growth. With global leadership experience in multiple business areas such as construction equipment, industrial engines, marketing and dealer development, he will help SANY America provide dealer partners with the tools and support they need to strengthen their business and achieve growth.

Xiang Fei, Chairman of SANY America, said: "We warmly welcome David to the leadership team and look forward to working with him to build the SANY brand, create greater value for customers, and drive growth in the North American market. David's industry experience and deep knowledge accumulated in the global and US markets will drive SANY to become a major brand in the US construction machinery market and leverage huge growth opportunities in the future. I believe David is the best person to further expand the company's mission and lead SANY America into the future."

David Nicoll said: "I am honored to join the SANY USA team and contribute to the company's prosperous future. SANY equipment provides an excellent value proposition for the US market, and we will fully leverage this advantage. In the future, we will invest in many strategies, including driving the growth of the SANY brand, working with dealers to provide powerful, efficient and reliable equipment, and bringing rich value and excellent service to customers. These initiatives will lead SANY into the next stage of building brand awareness and further strengthening the brand power through integrity and collaboration. With trust as the cornerstone, SANY will steadily rise to become a premium brand in the US market. At the same time, by inspiring the entrepreneurial spirit of employees and dealer partners, we will build grassroots affinity for SANY equipment while maintaining flexibility to achieve growth goals."

Tim Lubeck, general manager of SANY USA road equipment, said: "I have worked with David for many years at Caterpillar and know that he is passionate about his work and goes all out in any business. David is a strong leader and his strategic vision will pave the way for SANY's bright future in the United States."

Source : www.51cm.com

Views : 4468

Tags : SANY